Award-winning market research
2010 Agency of the Year Award: Quantitative Research and Qualitative Research
Marketing Magazine
Synovate Hong Kong was voted the number one market research company by senior client-side marketers in Marketing Magazine's annual Agency of the Year Award. To be recognized by clients in this way reinforces our unyielding focus to create and deliver the most innovative research solutions to help solve their most pressing business issues. Above all, we thank our clients for helping us achieve this top honour.
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The Supreme Award 2010
MRSNZ Market Research Effectiveness Awards
Synovate New Zealand was recognised for work on projects with Air New Zealand, Commonwealth Bank of Australia, SPARC, Astra Zeneca and several other top companies.
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North America's 50 Most Engaged Workplaces 2010
I Love Rewards
Synovate Canada was honoured to be named one of North America's 50 Most Engaged Workplaces. It is our people that make our business a success, and we continually strive to create an environment conducive to personal growth.
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David Winton Award for Innovation 2008
MRS
Synovate won the coveted 2008 UK Market Research Society David Winton award for Innovation in Methodology for the paper "A New Measure of Brand Attitudinal Equity based on the Zipf Distribution". Published in the International Journal of Marketing Research, the authors, including Synovate's Jan Hofmeyr, and Paul Holtzman, describe a new measure of attitudinal brand strength for use as a dependent variable in survey questionnaires. This new approach predicts share-of-wallet behaviour at the respondent level for all brands in a survey.
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