Synovate China
On the ground knowledge of the world's biggest marketplace
English Chinese
Company Profile
People:
| Full time employees: | 550 |
| Research Professionals: | 200 of whom 37 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 250 full time interviewers and more than 2800 part-time interviewers |
Date Established:
1993
Offices:
Quantitative Capabilities
- CATI – 800 CATI stations
- CAPI – 440 PDAs
- Central Location Tests / Street Intercepts / Door-to-door
- ViewsCast (Interactive Voice Response System)
- Internet / Online / SMS / ION
- Fieldwork capabilities in 550 major Chinese cities
- Omnibus – Synovate AsiaBUS
- Online Omnibus – Synovate eNations
- Total number of interviews conducted in 2007 – 1.22 millions
- Access Panel – 220,000 households
- Online Panel – 1.2 millions
Qualitative Research
- Viewing facilities in all offices with audio and video equipment and one-way mirrors
- Focus groups, in-depth interviews, accompanied shopping, ethnography and other qualitative interviewing techniques
Our Expertise
FMCG, Technology, Telecommunications, Automotive, Banking and Finance, Media and Entertainment, Food and Retail.
Contact us
Darryl Andrew — CEO5/F World Trade Tower
500 Guang Dong Road
Shanghai 200001
PR China
Telephone: +86 21 6132 2288
Fax: +86 21 6132 2266
Send an email
If you are a member of Synovate Global Opinion Panels, please contact us at feedback.cn@synovate.net
