Synovate Hong Kong
A hub for diversified research skills
Company Profile
People:
| Full time employees: | 256 |
| Research Professionals: | 131 of whom 10 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 187 |
| Part Time Interviewers: | 350 |
Date Established:
1989
Quantitative Capabilities
- CATI – Over 140 CATI Stations in Hong Kong & Guangzhou and 132,328 interviews in 2007
- CAPI – 8,200 interviews in 2007
- Central Location / Street Intercepts – 74,667 interviews in 2007
- ViewsCast – 49,483 interviews in 2007
- Internet / Online – available
- Monthly Omnibus – N=1,000 interviews with 15 to 64 years old
- Weekly Omnibus – N=500 interviews with 15 to 64 years old
Qualitative Research
- Conducted 411 groups and 164 in-depth interviews in 2007
- Focus Group Facilities – 4 facilities in Hong Kong office, include audio and video recording, internet connections, video conferencing, video streaming and simultaneous translation
- Methodologies – Focus groups, mini groups and "friendship" groups, in-depth (in-person and telephone), ethnography, ideation/creativity sessions, problem solving workshops, shop along, online discussion
- Areas of Specialisation – Financial services, FMCG, Luxury modules, Telecommunications, technology, media and entertainment, retail, QSR and food
Our Expertise
- Travel and Tourism
- Financial Services
- FMCG
- International Research
Awards
Voted as the Best Market Research Agency in Hong Kong by clients.
Contact us
Brendan Shair — Managing Director9/F Leighton Centre
77 Leighton Road
Causeway Bay
Hong Kong
Telephone: +852 2881 5388
Fax: +852 2881 5918
Send an email
