Synovate Saudi Arabia
Pioneering market research in the Kingdom and now reinventing research!
Company Profile
People:
| Full time employees: | 80 |
| Research Professionals: | 16 of which 5 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 438 |
Date Established:
1972
Offices:
Quantitative Capabilities
- CATI – 6 stations & 8,472 interviews in 2007
- Central Location / Street Intercepts – Commonly used
- Face-to-face (in-home or at-work) interviews – 105,476 interviews in 2007
Qualitative Research
- Focus Group Facilities – Male group interviews are done in the office or at a chosen venue. Female groups are generally done in private homes. Moderators are based in each of the three major urban centers, while studies in other areas usually involve travel to that location.
- 487 focus groups and 182 in-depth interviews in 2007
Our Expertise
Banks and Finance, FMCG, Travel / Tourism, Telecoms, Pharma
Contact us
Kurt Thompson — CEOTahliah Street, Al Hejaz Center
PO Box 5978
Jeddah 21432
Kingdom of Saudi Arabia
Telephone: +966 2 665 0561
Fax: +966 2 665 9772
Send an email
