Synovate Italy
Innovation through Synergy and Flexibility
Company Profile
People:
| Full time employees: | 49 |
| Research Professionals: | 27 of whom 9 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 120 |
Date Established:
1994
Offices:
Quantitative Capabilities
- CATI – 80 CATI Stations and 85,000 interviews conducted in 2007
- CAPI 1,500 interviews in 2007
- PAPI – 65,000 interviews in 2007
- ViewsCast (Interactive Voice Response system)
Qualitative Research
- Focus Group facilities in Rome and Milan with one-way mirrors and video recording capabilities
- 250 focus groups, 300 in-depth interviews, 200 in-home visits, 100 hall tests and 30 business-to-business projects conducted in 2007
- Methodologies – Focus groups, in-depth and one-to-two Interviews, home visits, hall tests
Our USP
Synovate's experience covers the entire research spectrum including: Idea generation, concept assessment, product development and post-launch evaluation, and sales forecasting, thus allowing you to effectively manage the launch or relaunch of your products and services.
Our Expertise
Consumer Goods (Food and Non Food), Financial, Organised Distribution, Publishing, Clothes, Services, Telecommunications, Advertising, Automotive, Innovation generation, Innovation funnel.
Contact us
Massimo De Benedittis — Managing DirectorSynovate
Via Angelo Bargoni, n.8 / Stair C - 6° fl.
00153 Rome
Italy
Telephone: +39 06 6456 2100
Fax: +39 06 6456 2101
Send an email
