Synovate Spain
Company Profile
People:
| Full time employees: | 99 |
| Research Professionals: | 49 of whom 16 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 150 |
Date Established:
1986
Quantitative Capabilities
- CATI – 31 CATI stations with SPSS Dimensions software - 119,071 CATI interviews, of which 21,783 interviews were subcontracted
- PAPI – 26,400 personal interviews using pen&paper
- CAPI – 150 devices in total (tablet PC, UMPC, MiniPC, PDA, laptops) - 58,600 CAPI interviews in 2009
- Mail Surveys – No such surveys did take place in 2009
- Central Location / Street Intercepts – 50 hall-tests in 2009
- ViewsCast – 7 surveys in 2009
- Multi-Media Data Collection System – No such specific surveys were conducted
- Internet / Online – 62 surveys in 2009
- Omnibus – No surveys were conducted in 2009
Qualitative Capabilities
- Number of Focus Groups / Number of In-depth Interviews – 956 focus groups and 1153 In-depth interviews in 2009
- Focus Group Facilities - 5 focus studios in (3) Madrid and (2) Barcelona, all of them including one-way mirror, video conferencing, simultaneous translation, video recording and internet access. 1 focus studio in Barcelona CCTV
- Multimedia Capabilities - 1 Multimedia Interactive Laboratory in Madrid (15 broadband connections)
Methodologies
- Traditional research (Focus groups, In-depths, paired in-depths, mini-groups, telephone interviews, face-to-face, hall-test)
- Research Reinvented (MarketQuest, BrandVision, PinPoint, CCL, Brand Value Creator, MVP, ViewsNet, ViewsCast, RealLive, GetLive, BuildLive, InPulse, CommsLive, NPD, Market Barriers, EX Customer, @life, Interactive Panels)
Our Expertise
Areas of Specialization - Consumer and Retail, Media, Motoresearch, Healthcare, Brand & Communications, Social Dynamics, On-Line.
Contact us
Enrique Domingo — Managing Director to Synovate IberiaC/Cartagena, 70-28028 Madrid
Spain
Telephone: +34 91 837 9300
Fax: +34 91 837 9301
Send an email
Óscar Gómez — HR Director to Synovate Iberia
C/Cartagena, 70-28028 Madrid
Spain
Telephone: +34 91 837 9300
Fax: +34 91 837 9301
Send an email
If you are a member of Synovate Global Opinion Panels, please contact us at contactopanel-es@synovate.net
