Synovate Sweden
Insight and curiosity from the world's biggest small company
Company Profile
People:
| Full time employees: | 117 |
| Research Professionals: | 45 |
| Full Time Interviewers: | 7 |
| Part Time Interviewers: | 150 |
Date Established:
1971
Our Research Expertise
- Brand & Innovation: We support clients in their brand building and innovation processes through providing insight that help our clients optimize investments in communication and other brand building efforts, and ensure high impact of product and business development. We combine the leading tools and solutions, the best method for every task, and a deep understanding of the client’s business challenges to maximize the value of the clients’ market research budget.
- Experience Management: Synovate ExM is the global research and consulting thought leader in customer loyalty. We help organizations to achieve their business goals through the creation of passionately loyal customers and employees.
- Opinion: Opinion research is a way to discover views and opinions and is an important element in modern society today. Readers, viewers, debaters and journalists have confidence in our surveys, which is why they are used extensively in the media.
- Sensory Research: Our competencies in sensory science include the use of human subjects as instruments for objectively measuring sensory impressions. Our main focus in this field is food and beverages, but our expertise can be used in a wide diversity of industries. We have trained analytical panels as well as consumer panels and combine these with market studies.
- Data collection methods: CATI, mail surveys, central location, web panel(s), telephone Omnibus interviewing 1,000 respondents on a weekly basis.
Synovate Interaction / Qualitative Research
- Methodologies & Development Workshops (Concept Clinics, Brand Development Workshop, Design Brief Workshop, Customer Development Workshop, Organization Development Workshop), In Real Life research (In-Home visits, Accompanied shopping, Observation, Ethnography, Qualitative Interactive Panels, Digital Storytelling, Video / Photo Diaries etc.), In-Depth interviews, Group discussions / Focus groups
- Areas of Specialization & Consumer Insight, Advertising, Brand / Branding, Business-to-Business, Consumer / Customer Satisfaction, Employee Research, Business Development, New Product Development, Packaging / Design, Product Testing, Usage & Attitudes, Sensory Research, Children / Youth
- All focus groups facilities are equipped with video-link and one-way mirrors
- Multimedia capabilities & audio and video recording / editing
Our Industry Expertise
FMCG, Food & beverages, Durables, Energy, Finance / Investment, Government / Local Authority, Public Services / Utilities, Insurance, Telecom and IT, Retail, Health Care, Transportation, Travel / Tourism and B2B.
Contact us
R. Glen Cox — Managing DirectorP.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 330 69
Fax: +46 8 522 330 99
Send an email
Ylva Ekborn — BU Director Brand & Innovation
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 331 91
Fax: +46 8 522 330 99
Send an email
Agneta Hallström — Senior Research Executive Innovation
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 331 02
Fax: +46 8 522 330 99
Send an email
Åsa Hedström — Senior Research Executive ExM
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 330 25
Fax: +46 8 522 330 99
Send an email
Lars Aldemark — Senior Research Executive Opinion
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 330 23
Fax: +46 8 522 330 99
Send an email
Mariana Ström — BU Director Sensory Research
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 331 17
Fax: +46 8 522 330 99
Send an email
Magnus Gustafsson — Director Business Development
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 330 20
Fax: +46 8 522 330 99
Send an email
Gunilla von Perner — Director Qualitative
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 8 522 331 75
Fax: +46 8 522 330 99
Send an email
Christer Sjökvist — Director Region South
P.O. Box 8057
104 20 Stockholm
Sweden
Visit: Igeldammsgatan 22
Telephone: +46 739 50 31 89
Fax: +46 8 522 330 99
Send an email
Synovate Sweden Fieldwork
Telephone: +46 455 36 14 00
Send an email
