Synovate United Kingdom
Leaders in market research through innovation, thought leadership and excellent client
service
Company Profile
People:
| Full time employees: | 298 |
| Research Professionals: | 169 of whom 24 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 1,185 |
Date Established:
1973
Quantitative Capabilities
- CATI – 130 stations available; 200,000 completed interviews in 2006
- Mail Surveys – circa 150,000
- Central Location / Street Intercepts – circa 275,000
- ViewsCast (Interactive Voice Response System)
- Consumer Panel(s) via ViewsNet
- Internet / Online via ViewsNet
- Omnibus
- Omnicar, the UK's premier automotive study interviewing 1,000 respondents on a monthly face-to-face basis
Qualitative Research
- 2,500 groups – 1,000 In-depth interviews in 2006
- Multimedia Capabilities – Audio and video recording / editing and AV specialism
- Methodologies – Brainstorming, CATI, Consultancy, Depth interviews, Group discussions / focus groups, Hall tests, In-home / Doorstep interviews, Internet interviews / CAWI, Observation, Postal research, Street / Mall, Ethnography
- Areas of Specialisation – Advertising, Brand / Branding, Business-to-Business, Consumer Customer Satisfaction, Employee Research, International, New Product Development, Packaging / Design, Product Testing, Semiotics, Social Research, Usage & Attitudes, Children / Youth, Ethnicity, NPD
Our Expertise
Automotive, Charities / Voluntary, Drinks (alcoholic), Drinks (non-alcoholic), Education / Training, Energy, Finance / Investment, FMCG General, Government / Local Authority, Healthcare, Information Technology, Insurance, Internet / New Media, Media (broadcast), Media (print), Pharmaceutical, Public Services / Utilities, Retail, Telecommunications, Toiletries / Beauty Products, Transportation, Travel / tourism, Pet Food, Petrochemicals, Mobile Telecoms, Durables, Tobacco, Agricultural Products.
At Synovate, we like to describe ourselves as the biggest small research agency in the world. This means we offer our clients the level of creativity, service and responsiveness of a boutique agency, but with the thought-leadership, support and resource of Synovate's global network. Bold, creative and curious, we believe in understanding our clients' unique business objectives and providing them with actionable recommendations to help them move forward; so much so that in the UK we have shaped our research teams around the needs of our clients and their industry:
- Consumer Goods (food, drinks, packaged goods, consumer healthcare)
- Consumer Services (travel, retail, distribution, leisure, and media)
- Financial & Business Services
- Motoresearch
- Public sector, Charities & Transport
- Technology (telecom, durables, electronics)
- Agencies / Indirect (Synovate, research agencies, consultancies)
In addition to our industry sector research teams we have a number of specialist practices offering deep expertise in specific fields:
- Censydiam (motivational research)
- Communications specialist group (advertising and other communications evaluation)
- Loyalty
- Qualitative Specialists
- ViewsCast (automated interactive telephone surveys)
- Youth & Trends
Contact us
Jill Telford — CEO, Synovate UKMinerva House
5 Montague Close
London
SE1 9AY
Telephone: +44 20 3059 5000
Fax: +44 20 3059 4998
Send an email
Name and Registered Office:
Synovate Limited
Minerva House
5 Montague Close
London
SE1 9AY
Registered in England and Wales under number: 2388345
If you are a member of Synovate Global Opinion Panels, please contact us at panelfeedback-uk@synovate.net
