Synovate USA
One of the largest research companies in the US
Company Profile
People:
| Full time employees: | 773 |
| Research Professionals: | 157 of whom 33 are dedicated Qualitative Specialists |
| Full Time Interviewers: | 566 |
Date Established:
Offices:
Quantitative Capabilities
- CATI – 360 CATI Stations in US plus another 174 in Canada that can be used to call into the US; 2.2 million interviews
- CAPI – 63,000 interviews
- Mail Surveys – 15.1 million mailed and 3.6 million completed
- ViewsCast (Interactive Voice Response System) – 26,330,592 interviewing minutes; 5.3 million surveys
- Multimedia Data Collection System - ION (Interactive Opinion Network) is software specifically written for in-person interviewing. ION is the only totally secure, computer-based multimedia interviewing system owned and managed by a full service marketing research supplier. We also have 45 touch screen computers (with keyboards) that support the ION software. These machines are portable and have been used in the US and Canada. When interviewing off-shore, due to difficult shipping restriction, we have other countries rent laptops that can use the ION software by just downloading programs developed in the US through their regular phone lines. This has been done in Germany, France, Tokyo and South America. ION EveryWare® will allow you to review and manipulate closed-ended data on our secure website 1-2 days after completion of the interviews.
- ViewsNet Consumer Panel(s) – Thanks to the recently announced (April 2007) partnership between Synovate and GMI, ViewsNet now offers access to over 7 million online panel members/survey respondents in over 200 countries.
- Internet / Online – over 54 million interviews and completed over 6 million online interviews. These were not all Panel interviews—roughly 15% of them would be non-Panel (client-supplied lists, purchased sample) completes.
- Omnibus
- CATI Telephone
- TeleNation – nationally representative sample of 1,000 adults 18 and older, half male and half female, Synovate Consumer Opinion (SCOP) sample, available weekly.
- TeleNacion – 300 Hispanic adults 18 and older, half male and half female in each market, up to 10 major Hispanic TV markets each month, available once per month.
- TeleNacional – National representative sample of 500 Hispanic adults 18 and older, half male and half female, available once per month.
- CATI Telephone
- Online
- eGage – Bi-weekly shared online omnibus with non-competitive clients, up to 22,500 completes (3 groups of 7,500) from a nationally representative sample selected from Synovate Global Opinion Panels (30,000 mutually exclusive households over an eight week period), ask up to six questions.
- S.O.S. (Synovate Online Screener – Americas and Western Europe) – Monthly shared client survey screens the entire Synovate online panel (good responders) each quarter in 3 mutually exclusive monthly outgos, identifies users for future studies, up to three questions per client.
- eNation – National representative sample of 1,000 adults 18 and older, half male and half female selected from the Synovate Online Consumer Opinion Panel, available five times per week.
- TeenNation – National representative sample of 500 teens, 12 to 17 years of age, selected from the Synovate Online Consumer Panel, available weekly.
- Global Omnibus – Available in 55 countries including the US, using telephone, online and face-to-face where appropriate.
- Mail
- Data Gage – Monthly shared mailing with non-competitive clients of up to 50,000 non quarterly and 11,000 quarterly national representative households from the Synovate Consumer Opinion Panel (SCPO), minimum sample of 5,000 households, customized questions fitted on a two-sided 3.5 inch by 8.5 inch card.
- MiniScreen – Quarterly mailing from the Synovate Global Opinion Panels (Mail – US only), up to 80,000 nationally representative households, portions of a 3.5 inch by 8.5 inch size survey card may be purchased rather than the entire card.
Qualitative Research
- Synovate Qualitative is at the forefront of understanding what makes people tick. Our qualitative approach is grounded in psychology, semiotics, sociology, anthropology, and neuroscience. Whether you need to conduct a small, domestic qualitative study or a project encompassing scores of international markets, we have a solution for you.
- We have a strong global community of qualitative specialists (full time Synovate employees) that have a common language and shared understanding of how Synovate approaches qualitative. At the heart of this is Kaizen - the desire to continuously improve - and in every project we seek new, exciting and innovative ways to approach a client brief.
- We encourage a culture of innovation and "research into research" both at a global and local level. We have developed a suite of qualitative tools, developed to enable our researchers to elicit the key emotional drivers, and 'bring them to life' in the way that is most relevant for clients.
-
Real Life: Full range of approaches to understand
consumer context
- LifeWorlds – our ethnographic approach (inclusive of in-home / office interviews, accompanied shops, peer parties, immersion interviews, observation)
- 'Cultural Context' using semiotic approaches to determine key cultural cues impacting a category
- @ Life: Decision-making processes brought to life via powerful and detailed narratives, elicited online, real-time, anywhere, and "always-on". @Life has a suite of online approaches including online bulletin boards, interactive panels and blogs.
- Build Life: A Concept development and refinement approach utilizing intensive sessions of three days in duration, involving the client, ad agency, and consumers. Final output - concepts ready for quantitative evaluation.
- Get Life: An Innovation process that brings the future needs of consumers to life via interactive workshops and creative consumer encounters with clients fully participating in the process.
-
Comms Life: A suite of solutions to help clients
understand the potential for their communications - from strategic
to creative development. Have two distinct approaches:
- Mind Clouds: A technique to unlock the associative network of brand associations - and link these to the way communications may impact upon these associations
- Dynamic Brand Audit: An ongoing audit of a campaign's contribution to brand image
Our Expertise
Modalities include – Focus groups, mini-groups, "friendship" groups, triads, paired interviews, in-depth interviews (in-person and telephone), ethnographic approaches, immersion interviews, observation, etc., ideation / insight generation creativity sessions, problem solving workshops and case histories.
Industry Expertise – technology, telecommunications, wireless, FMCG, automotive, consumer electronics, financial services, healthcare & healthcare services, pharmaceuticals, public sector, retail environment, restaurants, travel & leisure, durable goods, and a vast array of B2B categories.
Respondent types include consumers, business & medical professionals at all levels; key opinion leaders, children, teens, tweens, youth and ethnic.
Multimedia Capabilities – including audio, video & digital recording, video conferencing, video embeds in reports, and video documentaries.
Strong multi-country project management teams in key hubs – eg. US, UK, France, Netherlands, Germany, Dubai, Hong Kong and Singapore
Contact us
Robert Skolnick — Chief Executive Officer, Synovate North America360 Park Avenue South
5th Floor
New York, NY
10010
Telephone: +1 212 293 6100
Fax: +1 212 293 6666
Send an email
If you are a member of Synovate Global Opinion Panels, please contact us at marie@synovate.net
