Geoff Reiser
Since joining Synovate in 2005 Geoff has directed and acted as lead consultant on a wide range of engagements from board and executive level strategy and business case facilitation, business growth strategy to value chain and market entry consulting, through to B2B brand strategy, customer strategy and marketing planning.
Geoff has 13 years experience consulting across a diverse spectrum of industries including Financial Services (consumer banking, insurance, wealth management), Health (disability employment, occupational rehabilitation, corporate health), Property (land development, industrial land, residential), Resources (oil and gas, mining, mining services), Automotive and Agribusiness, working with companies from global conglomerates to ASX listed organisations, to Australia's Federal Government.
His recent engagements have included the development of a global growth strategy, business plan , market entry strategy and brand strategy for a premium organic olive oil company, a market strategy for a national corporate health and rehabilitation provider, and a market strategy for an Oil and Gas manufacturing firm.
Geoff speaks widely at conferences and symposiums, including Corporate Social Responsibilty and Branding (World Lotteries Association - Kuala Lumpur), Commercialising Horticultural IP (Horticulture Australia Limited) , and the WA Marketing Congress 2008 (Australian Marketing Institute)and was the moderator of the 2008 Residential Property Outlook Conference (Australian Property Institute).
Recently one of Geoff's clients was recognised for an award by the United Nations for providing a service for disability employment, a service Geoff developed the business model, customer strategy and business plan for, as well as designing and executing the implementation framework.
Geoff graduated from the Curtin University School of Business with a Bachelor of Commerce, majoring in Marketing. He is a member of the Australian Marketing Institute, and a Director of Workfocus Australia and atWork Australia.