Tao Lin
Tao has been developing, managing and serving key accounts in Shanghai for a number of large multi-national corporations for the past year since he joined Synovate. Tao has helped these clients to realize value-addition in their market-entry, market-growth, competitive and marketing strategies.
Tao has served a large number of clients in different industries including energy, public sector, automotive, IT, high-tech, agriculture and pharmaceutical in N. America, Europe and Asia in the past ten years. His client list includes Merck, AstraZeneca, Pfizer, nPower, Royal Mail, GE, Philips and BP. Tao spent his time in the consulting world with Accenture and Deloitte Consulting prior to joining Synovate.
Tao's expertise has a focus in Customer Relationship Management, Change Management, Financial Modeling, Merger & Acquisition (M&A) activities, Post-Merger Integration (PMI) and Sales Force Effectiveness. He worked, in earlier years, as a CRM specialist in the U.S. and Great Britain, utilizing IT tools and change management methodologies to carry out Sales Force Automation (SFA) studies for clients in a wide range of industries. Tao started to be involved in M&A and PMI activities following his studies for his MBA degree. He has personally been involved in more than 10 M&A deals in the past 4 years and through these experiences Tao has become a seasoned consultant in providing professional help to the clients in these areas.
Tao is also very familiar with business culture and trade environment in Greater China. His current projects involve market-entry and market-growth strategies in China for clients in publishing, chemicals and consumer goods.
Tao graduated from the Illinois State University, U.S.A., majoring in Chemistry and Biology. He has also obtained his MBA degree from INSEAD in France and Singapore.