Industrial & Machinery
In the capital-intensive sector of industrial and machinery, companies are continuously facing downward pressures on prices and margins due to the emergence of low-cost manufacturers from developing nations. Growing prevalence of e-commence is breaking barriers to entry by providing alternative channels for the distribution of low-cost and reverse-engineered products. Original equipment manufacturers (OEMs) and white labels are increasingly contributing to product commoditization, undermining sizeable investments spent on R&D and brand building by incumbent companies.
In light of these new emerging threats, companies are forced to review internal cost structures, to evaluate more cost-efficient production locations, to explore product expansion and diversification, at the same time keeping in view established brand dilution and product cannibalization.
Synovate can assist in value-chain analysis, identifying new customer segmentation strategies, optimizing distribution channels and supply chains, and developing new marketing mix to support your company's growth strategies.