Marketing Return on Investment
How can I track every marketing dollar and understand its return on investment?
Synovate, the global market research arm of Aegis Group plc, had added MMA, a leading marketing effectiveness consultancy based in the US in December 2008, to accelerate the marketing and research synergies between the two companies and their respective clients. For 20 years, MMA's analytics, technologies and consulting capabilities have helped many of the world's largest brands to make more informed marketing investment decisions.
During the last two years, Synovate and MMA have collaborated on client projects across the world, with MMA providing independent validation for Synovate clients' marketing activities to help them improve their marketing performance.
MMA is the acknowledged leader in maximizing marketing effectiveness and their work is well known throughout the Americas and Europe. The combination of Synovate's attitudinal and behavioural consumer data with MMA's marketing mix modeling expertise will provide our clients with more rigorous, in-depth analysis to help boost the return on their marketing investment. This is even more important in the present economic climate, where every marketing dollar spent must demonstrate value. Beyond this, Synovate MMA reconciles the marketing with finance functions by addressing challenges around 3 kind of questions: "Due to" - Discover drivers behind business performance, "What-if" - Explore alternatives and possible outcomes and "How to" - Turn insights into action.