Banking in on the SME market
Our client, an international financial institution seeking to penetrate the SME Banking market in Asia–Pacific, approached Synovate Business Consulting to develop a core value proposition for the SME loans market.
Synovate first provided an overview of each country's SME fundamentals including the industry drivers, trends, and opportunities. We prioritized key industry segments to focus on, based on market size, growth, competitive intensity, and fit with the client's internal capabilities, loans and risk appetite. Finally, we supported the client's go–to–market strategy and product development process with insights on unmet customer needs, emotional drivers, usage patterns, competitive dynamics, and potential channel partnerships.
The study helped the client focus on their key target segments, refine their product roadmap, and contributed to their successful entry into this new growth segment across the region.