Developing a Turkey market entry strategy for an extended warranty player
A leading North American extended warranty player approached Synovate Business Consulting in 2007 for a go-to-market strategy for Turkey.
The consulting team managed the engagement along with the local team in Turkey. The consulting team conducted extensive face-to-face discussions with key value chain stakeholders in the extended warranty business in Turkey. This included key opinion leaders, government officials, consumer durable firms, retailers, insurance firms, and law firms. In parallel, the Synovate research team carried out a detailed consumer analysis for their characteristics and preferences for the proposed services.
The results were compiled to arrive at a comprehensive go-to-market strategy for the client. This included opportunity analysis, potential partners along the value chain, competitive analysis and regulatory aspects. We also supported the client with arranging key partner meetings and accompanying them for the meetings.
This engagement formed the basis of their go-to-market strategy for Turkey. Now they are planning their company incorporation and commencement of operations based on the go-to-market blueprint.