Finding growth by meeting corporate needs
Our client is a major facilities-based telecommunications service provider, and the sole operator in the country delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms.
As the country's consumer mobile market approached saturation, Synovate Business Consulting was approached to support its penetration of the corporate ICT market. We investigated the market potential among various industry verticals, identify unfulfilled customer needs, systematically evaluated the client's options for growth, and formulated new value propositions targeting the unmet mobility needs of companies.
The resulting focus on key growth segments, impetus for multi-play, and successful launch of new products created double-digit revenue growth for all four of the client's business areas, boosting net profit growth of over 60% that same year.