Formulating strategic direction for the corn crop protection market in Asia
The client, a world-leader in the agriculture business providing crop protection and commercial seeds, wanted to conduct a scenario planning workshop on growth and risks for its regional managers to formulate the strategic direction for the corn crop protection market in China, Thailand, Indonesia, Philippines, Vietnam and India for the next 5-10 years to be able to capture the opportunities ahead of its competitors.
Synovate first examined country-specific facts and dynamics relating agriculture exports and imports, agricultural production indicators, consumer buying patterns, and the use of crop protection for the corn market. Following which, Synovate identified and analyzed critical macro-economic and industry trends and uncertainties that will affect the crop protection market in the region and each of the targeted countries. This was done through in-depth discussions on the trends and uncertainties in each targeted country with external parties such as key opinion leaders and industry experts, as well as the client's internal stakeholders.
Synovate contributed consolidated market analysis and facilitated the scenario planning process, during which the client developed an overall picture of the mid to long term business growth opportunities, drivers and assumptions as well as the risks relevant to the corn sector in the region and target countries.
Through the scenario planning workshop, the client was able to design their corn market strategies including their brand marketing plans.