Scouting for the next mobile revolution
A leading vendor of telecommunication equipment to the world's mobile operators commissioned Synovate Business Consulting in 2006 to analyse innovative revenue streams in the global cellular market.
Synovate identified various business models in countries such as Hong Kong, India, Italy, Malaysia, the Philippines, Singapore, and the UK, analysed the market evolution, operator promotions, features, charging mechanisms, and success levels, profiled best-in-class case studies, and recommended new business models from other industries to address the unmet needs of key customer segments.
Our client used the findings to guide its mobile-operator customers in their product development and go-to-market planning. Synovate's insights not only explored ways to increase ARPU by facilitating 3G adoption in advanced markets, but also to bring telecommunications to developing markets such as with innovative prepaid mobile models.