Investigate

We help clients to keep track of their markets in terms of size, growth potential and trends, and to take advantage of new opportunities:

	What are the major issues we need to know about this new market?
	What is the market size in value and volume for our products?
	How much is our share of the addressable market?
	In which customer segments do the largest opportunities lie?
	How can we distribute our products more effectively?
	Where else can we continue to make improvements to the value chain?

Compete

Synovate Business Consulting delivers competitive advantage to our clients by profiling key market players, analysing their strengths and weaknesses, detailing their strategies and recommending plans to outwit them.

	What are our key competitors up to?
	What are our competitors’ sales and margins?
	What is our main competitor planning for the next three years?
	How can we best benchmark our organisation with the market leaders?
	How can we better understand key accounts to maximise sales opportunities?
	What threats do we face from potential product substitutes and disruptive technologies?
	What can our R&D and marketing teams learn from our competitors’ intellectual property?

Expand

Synovate Business Consulting helps clients to develop new products and markets, prioritise investment, choose new partners and expand business.

	How can we expand our business?
	What is the best way for us to enter this new market or segment?
	How do we evaluate the suitability of potential acquisition targets?
	What is the ideal platform to launch our new product?
	How feasible is it for us to commit to new capital investment?