Peter Snell
Peter Snell has been CEO of the Business Consulting division since August 2006.
Prior to taking on this role he had occupied various senior executive positions in Synovate including CEO North Asia and Chairman Asia Pacific.
Born and raised in London, he has lived in Asia for the past 25 years residing in Hong Kong, Thailand, Japan and Singapore where he is currently based.
He has specific expertise in Retailing, FMCG, Media and Industrial Products, and experience covering a great many product fields.
With a career spanning 35 years, Peter has been involved in all aspects of the business cycle from greenfield start ups to mergers, acquisitions and integration programmes. He was also one of the architects of the unique Synovate business model.
Since assuming control of the Business Consulting division, Peter has refined the positioning and refocused the Business Consulting offering as:
The strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact based market analysis.
This emphasis on fact based market analysis gives Business Consulting a truly unique position that fits closely with both client requirements and also the overall Synovate offering.
As CEO, Peter has emphasised the need for Business Consulting to continue to develop its products and services in line with both the needs of the clients and the aspirations of the staff to provide more sophisticated analysis and insight.
Peter was educated at the City of London School and Brighton University, where he graduated with a Bachelor of Arts in Business Studies. Peter has a keen interest in sports and fine wine.