Assessment of current product portfolio against competitors' strategies

The client, a leading global healthcare group, wanted to test alternative strategies and understand potential outcomes for its chronic hepatitis B product portfolio against competing drugs.

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Banking in on the SME market

Our client, an international financial institution seeking to penetrate the SME Banking market in Asia–Pacific, approached Synovate Business Consulting to develop a core value proposition for the SME loans market.

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Brewing Singapore's coffee culture

A beverage manufacturer, one of the most valuable brand names in the world, approached Synovate in 2007 to support its late entry into the premium coffee category.

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Business expertise for more successful fundraising

The fundraising arm of a supra-governmental organization first approached Synovate Business Consulting to advise on optimising its presence in Malaysia in 2003, which was a market transitioning from a developing into a developed country status.

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Commercial Vehicle Market Entry Studies

A leading multinational automobile manufacturer is planning to enter the emerging markets such as the Middle–East as well as India and China. In order to design their strategic market plan, the client would like to determine the market potential by analyzing the customer insights from the local players / competitors and end-users.

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Developing a North American sales effectiveness strategy

A Fortune 100 company approached Synovate Business Consulting in 2007 to help improve the sales force effectiveness for its network management software solution in North America.

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Developing a North American segmentation strategy

A Fortune 100 company approached Synovate Business Consulting in 2007 to help segment and prioritize the North American Power and Distribution Transformer market.

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Developing a strategic blueprint for the landscaping industry

The landscape industry in Country X was approaching an inevitable slow-down in local demand for landscape services, while observing potential high growth opportunities from overseas markets. Responsible for developing and enhancing the country's image as a green metropolis, the client wanted to understand the current state of the landscape industry in the country in terms of the size, structure, workforce profile, value chain and remote environment and develop a roadmap for its future.

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Developing a tourism hub

A government tourism agency approached Synovate Business Consulting to conduct a strategic review for the Healthcare, Education, as well as Lifestyle & Events sectors.

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Developing a Turkey market entry strategy for an extended warranty player

A leading North American extended warranty player approached Synovate Business Consulting in 2007 for a go-to-market strategy for Turkey.

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Devising supply chain strategies for a major semiconductor manufacturer

Synovate Business Consulting was approached by one of the world's largest chipmakers in 2006, to advise on whether it should offer supply chain services to better meet the needs of its key Original Equipment Manufacturers (OEMs) in Asia.

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Evaluating talent availability for a Special Economic Zone

The government of Country X is planning to set up a new industrial/economic zone in a strategic geographical area of the country, in order to take advantage of the booming economic activity of its neighbours. In order to make a case for investment, the client, a government investment agency of an Asia Pacific country, needed to examine the manpower availability and adequacy for the various planned industry verticals in the economic zone.

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Finding growth by meeting corporate needs

Our client is a major facilities-based telecommunications service provider, and the sole operator in the country delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms.

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Fine-tuning developed strategies on planned scenarios in wargaming

In order to ensure the adaptation and alignment of best-fit strategies across the region for one of its pharmaceutical products, the client, a global pharmaceutical manufacturing and marketing company, engaged Synovate to conduct a wargaming exercise, by which key stakeholders (Regional Directors and key Country Managers) from the client side come together to formulate and test market strategies on pre-planned scenarios.

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Formulating strategic direction for the corn crop protection market in Asia

The client, a world-leader in the agriculture business providing crop protection and commercial seeds, wanted to conduct a scenario planning workshop on growth and risks for its regional managers to formulate the strategic direction for the corn crop protection market in China, Thailand, Indonesia, Philippines, Vietnam and India for the next 5-10 years to be able to capture the opportunities ahead of its competitors.

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Growing leadership in the medical diagnostics sector

Since 2001, Synovate Business Consulting has been supporting our client, a leader in the in-vitro diagnostics industry, in retaining and expanding its market leadership across the Asia-Pacific region each year.

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Market opportunity and entry plans for newly developed product

The client, a leader in the chemicals industry, wanted to know the overall opportunity size of the facade market in China. For each of the materials used in the facade market, they needed information on market shares, company profiles, product offerings, shareholding structures, major players in the market, as well as the decision-making processes and criteria involved during the development of commercial buildings.

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Market profiling and entry strategy for medical supplies in Asia

Despite the client's strong presence in the US and Europe, its presence in Asia is fairly weak due to a lack of market place understanding. The Asian medical supplies and disposables market is also, highly commoditised by low cost manufacturers mainly from China. The client, a global medical supplies company, has engaged Synovate to investigate the market potential of 6 countries in Asia for high quality medical supplies and advise the client on the appropriate entry and growth strategies within those markets.

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MICE industry manpower planning

In order to establish Country X as a global MICE hub, the client needed to get visibility on the nature of the MICE industry from an HR viewpoint, to understand the current manpower profile, key issues and gaps areas, and to seek recommendations on relevant interventions in order to support its long-term objectives.

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Mitigating common delays for mobile base station infrastructure deployment projects

The process of site acquisition for installing radio equipment is a complicated one, typically involving multiple parties and stakeholders and often running into problems and disputes. Site acquisition delays hence result in significant losses to the operators and related parties due to a disruption in their infrastructure expansion plans. To better develop better strategies such that these delays can be avoided, the client required comprehensive understanding of the dynamics of the site acquisition process.

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Penetrating Japan's vaccine market by investigation of regulatory/political barriers

Japan is currently the world's second largest market for vaccines, behind the United States. However, due to regulatory ambiguity and political barriers, foreign manufacturers have very limited presence in the Japanese vaccine market. The client, a global vaccine manufacturer, was interested to further penetrate the Japanese market. They needed however, to understand the appropriate approach to take, and the possibility to collaborate with local firms to obtain approval for its vaccines. Synovate was hence tasked to understand the appropriate route of entry and assess the likelihood for success and regulatory risks.

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Regional competitive intelligence study on the trade fairs and exhibitions market for a government agency in Asia

The client, a government-backed convention bureau in an Asia Pacific country, needed to evaluate the regional competitive environment and to size the market for trade fairs and exhibitions in order to support the construction of a new exhibition facility, across 26 industries of manufactured goods such as textile and garment, food processing and manufacturing, electric equipment and machinery, electronic and telecom equipment, plastic, paper, rubber etc.

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Scouting for the next mobile revolution

A leading vendor of telecommunication equipment to the world's mobile operators commissioned Synovate Business Consulting in 2006 to analyse innovative revenue streams in the global cellular market.

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Seeking new growth opportunities for medical diagnostics in Asia

The medical diagnostics sector was facing commoditisation and stiff competition from both global players as well as low cost manufacturers in Asia. While the market in Asia is still far from mature, the intense competition and price depreciation has led to retarded growth for the company. The client, a global medical diagnostics company, hence engaged Synovate to perform a series of in depth investigations into the market space across 14 countries in Asia to gain clarity of the market space as well as to help the company define new growth opportunities and threats for its business.

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Sustaining growth in Taiwan's respiratory equipment market amidst stiff competition

The global respiratory equipment market is expected to experience stable growth and is estimated to reach USD 27.1 billion in 2015. This market is currently dominated by seven multinational drug companies representing over 70% of the global sales. Despite the healthy outlook of the industry, our client, a global respiratory equipment manufacturer, has been experiencing serious threats in the Taiwanese market, apparent in decrease of sales volumes over recent years, due to the emergence of new competitor products that are perceived to be 'superior'. Synovate was engaged to further understand specific underlying reasons for the decrease in demand for our client's product, and also to identify the key success factors of the new competition.

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