Commercial Vehicle Market Entry Studies
A leading multinational automobile manufacturer is planning to enter the emerging markets such as the Middle–East as well as India and China. In order to design their strategic market plan, the client would like to determine the market potential by analyzing the customer insights from the local players / competitors and end-users.
The market situation varies for each country. Synovate conducted the research
in the following 3 phases. After completion of each phase, we studied the
feasibility of each market before moving on to the next phase, if it was required.
Phase 1 included a complete country environment scan as well as market intelligence
on the regulatory environment, key market segmentation of the automobile industry,
and profiles of key market players.
Phase 2 focused on customer intelligence and industry segmentation, while Phase
3 covered competitive intelligence benchmarking, including company profiling,
dealer / channel strategy and SWOT analysis.
Synovate analysed the supply–side market environment as well as demand–side customer behaviour. Based on the information provided on the key customer segments and their needs, the client was able to understand what kind of vehicles were suitable for each market and their target customer segments.