Growing leadership in the medical diagnostics sector
Since 2001, Synovate Business Consulting has been supporting our client, a leader in the in-vitro diagnostics industry, in retaining and expanding its market leadership across the Asia-Pacific region each year.
In 2005, Synovate Business Consulting was invited to advise our client on its growth strategy for the Iberia and Latin America region. Our consultants sized the addressable potential for five product segments across 17 markets, identified major laboratory trends and opportunities for growth, and investigated industry sales and distribution practices. Our recommendations supported the client in the development of its competitive and growth strategy.
Today, its business in Asia and Iberia/Latin America enjoy the fastest sales growth among its key business regions globally. In addition, point-of-care testing is saving lives in time-critical conditions, diabetics can look forward to earlier detection and pain-free medication, and customised genetic treatment may soon be available to patients.