Synovate's approach to Customer Experience

We recognize customers' experiences, attitudes and behaviours

Our Approach


With many products and services in any given market today evenly matched in functionality, price and quality, the customer experience is shaping up to be one of the most critical battlefields in the business today. Synovate Customer Experience brings together hands-on market research specialists with significant expertise in their field. We provide consistent high quality service across the globe via our own expert staff in over 60 countries, along with consulting services to help clients take action to increase customer loyalty and overall enterprise value.

Synovate's powerful tools and research expertise provide comprehensive data and measurement of customer satisfaction. Our consultative excellence delivers actionable insights linking directly to market share. The Synovate Customer Experience group brings together some of the brightest and most hands-on individuals in the market research business globally. Knowledgeable specialists work hard to continuously develop more relevant, cost-effective and efficient ways to understand and influence what happens between companies and their customers to build engaging relationships.


Thought leadership

Synovate is the global thought leader in customer experience, satisfaction and loyalty measurement and insight with award winning methodologies. Read our white papers and articles here »


Deeper understanding

Synovate connects all parts of the business to the customer, from the front-line employees to executives to drive financial results.


Holistic approach

Synovate manages the holistic customer experience, connecting brands, products and customers together, ultimately driving higher customer loyalty.


Business results

Synovate builds listening posts for every type of client, understanding how to measure, model and manage for enhanced business results. Learn more about our full suite of solutions »