Synovate Loyalty Executive Presentations and Seminars

USA and Canada

Bring direct to your company proven tools, practices and strategies through our Executive Presentations and Seminars, conducted in-house and tailored to your company.

Contact Jon Masland
Telephone: +1 925 817 2491

Executive Seminars

Building and Sustaining Customer Loyalty: Best Practices

This is an executive presentation that shares what leading companies are doing to create a loyalty producing corporate culture. The content focuses on example companies and how they have defined customer loyalty, built a system of fact-based management, and delivered customer and business results. As a result of the 60-90 minute presentation (tailorable to a particular client's needs), executives will gain insight into how they might approach their own customer strategy to create a differentiated customer experience.

Managing Customer Loyalty

This executive presentation focuses on how to successfully embed customer loyalty as a strategy for the business. Participants obtain insight into the keys to creating a loyalty-producing competency in the organisation, including how to develop proper governance structures, clarify the customer strategy, and translate the strategy into an actionable roadmap to generate a leverageable return on customer investment. The presentation is tailorable to a client's needs, with both 60 and 90-minute versions available.

Creating Emotional Bonds in the Customer Experience

This dynamic presentation engages an executive audience on the secrets of building emotional bonds with customers that create barriers to competitive in-roads and that yield customers who are passionately loyal. Participants will obtain examples from leading companies as well as an overview of practical tools and tips on how to identify and implement opportunities to purposefully build stronger emotional connections with customers. The presentation can be tailored to a client's needs with both 60 and 90 minute versions.

Seminars

Creating Emotional Bonds: Interactive Seminar

This seminar builds on Synovate Loyalty's presentation, "Creating Emotional Bonds in the Customer Experience," by adding an interactive work session which introduces clients to hands-on experience with practical tools to create emotional bonds in customer processes. Participants gain insight into how to think about emotional bonds and concrete techniques to apply in their own organisation to advance customer loyalty. The seminar can be conducted in a 2-1/2-to-3 hour block of time.