Thought Leadership


Customer Experience Webinars

The Engaged Customer: Building Loyalty through Customer Experience Management

Powering Southern California Edison's Customer Experience Evolution. View »

Cardinal Health's Customer Loyalty Wellness Program. View »



Experience Required

Managing Each Customer's Experience Might Just be the Most Important Ingredient in Building Customer Loyalty

Prepared by Lawrence A. Crosby and Sheree L. Johnson
Synovate Customer Experience

Download white paper (PDF, 398Kb)


Download Customer Experience case studies
Customer Experience Management (PDF, 952Kb)
Motor Industry Accelerates the Pursuit of Loyalty (PDF, 556Kb)
Microsoft Aligns Operational Metrics with Loyalty Strategy (PDF, 397Kb)
Building Relationships with Electric Utility Customer (PDF, 1.27MB)
TELUS Connect the Dots (PDF, 223Kb)