Customer Experience Consulting

Today many leading organisations are seeking to strengthen relationships with their customers in order to improve business results. At the same time, efforts are frequently inconsistent, uncoordinated, and in the end ineffective — resulting in no change in business results and organisational frustration.

Synovate helps organisations transform research and insights into actions employees can take to improve Customer Experience. We partner with enterprises across industries to dramatically improve their competency in delivering a consistent Customer Experience in every interaction.

Whether you are looking to gain insight, create commitment or drive action, Synovate Consultants offer the tools and techniques you need to achieve your goals:


  • Customer Experience Diagnostic & Roadmap — Synovate partners with executives to assess current performance on 16 key areas of delivering the Customer Experience and identify and prioritize areas of improvement.
  • Customer Experience Research Synthesis — Synovate translates customer research into insightful Voice of the Customer 'stories' that provide direction to those who deliver the Customer Experience.
  • Customer Experience Research Programme Audit — Synovate helps organisations evaluate their research programmes and identify the best ways to enhance them.
  • Customer Experience Dashboard Design and Implementation — Synovate focuses entire organisations on driving and sustaining key improvements by leveraging dashboards that guide both executive decision making and front line employee actions.
  • Employee Commitment to Customer Experience — Synovate engages leadership, gathers insights on drivers of employee behaviours, and develops an action plan based on commitment tracking.
  • Customer Experience Brand Strategy Development — Synovate utilises our holistic approach to brand strategy development to create a stronger, differentiated brand and consistent delivery of a branded customer experience.