Customer Footfall
Customer Counting – Shopper Count
Synovate's electronic footfall counting technology, begins by answering the retailer's most basic question "What is actually driving our business: are changes in the volume of sales the consequence of a rise / fall in footfall levels or changes in the percentage of shoppers that make a purchase?" With the highest level of accuracy, we measure and report upon customer numbers entering stores, building a factual picture of footflow for the retailer, hour by hour, week by week, month by month, year-on-year.
Point of Purchase Impact – Shopper Interact
Totally unique to Synovate, our point-of-purchase sensing technology provides the answer to the retailer's question "What is happening down at the fixture level: are new displays effective in drawing the shopper's attention?" Shopper Interact takes customer navigational analysis to a new level of micro detail. It offers a scientific means of testing the efficiency of merchandising initiatives, quantifying aisle movement and dwell patterns.
Watch the Shopper Interact video
Customer Behaviour – Shopper Engage
Shopper Engage, Synovate's customer tracking system, answers the retailer's question "How do people shop our stores: why do they behave in the ways that they do?" By capturing on video the shopper's complete experience from store entry to exit, and analysing their behaviour patterns, the solution provides the retailer with facts and insight into the quality of the shopping experience, and how it matches the intentions behind store design. The analysis can drill down to fixture level, providing both qualitative and quantitative feedback on issues such as what shoppers touch and try, how they navigate their way around the store and interact with staff.
Watch the Shopper Engage video