End to end delivery
The missing element of the Performance equation - Shopper Count
Customer traffic was the missing element of the performance equation that many retailers were waiting for - you can now use it to determine what is driving your business model. Synovate Retail Performance, with its advanced product portfolio of customer counting technologies, has broken the mould with independently validated systems. The ISO9001:2000 approved validation and reporting systems ensure that the data can be trusted. For us, accuracy is everything.
Synovate Retail Performance has built a platform on which a truly representative picture of mass and individual retail behaviour can be created. Shopper Count captures and analyses data on customer numbers and movements. We'll supply you with bespoke equipment installations, tailored to meet your exact needs and IT infrastructure, with accurate and meaningful traffic, conversion rates and staff stretch information collected and reported to you exactly when, where and how you need it to make decisions to improve your business.
To measure yourself against the wider retail world learn about our Retail Traffic Indices.
Shopping in numbers
Through extensive research and development, Synovate Retail Performance offers a unique Shopper Group counting technology to measure and interpret groups of shoppers as they enter a store. By using Synovate Retail Performance's advanced Shopper Group algorithms a retailer can be confident that they are measuring the real opportunities entering their stores.
Intelligent technology
We design, manufacture, develop, install and operate all the hardware and software we supply to our clients. It is state-of-the-art, unobtrusive, customisable technology that needs no extra space in your store and integrates seamlessly with your current and future IT infrastructure. The risks from deliberate interference are minimised at the outset and Synovate's unique traffic pattern recognition software can also record whether an increase in traffic was related to a specific visit from HQ, from a celebrity for example, thus reducing or raising the conversion rate. Our footfall systems interface with a variety of IT infrastructures so that we can maintain daily access to data for verification, estimation, maintenance and reporting.