Why measure footfall?
Customer counting, also known as footfall monitoring, is a measurement of the number of people entering a shop or public space, serving as a key indicator of popularity. It captures the flow of potential customers, and over time provides an indication of customer demand patterns and trends therefore empowering businesses to better target their marketing efforts and move towards maximising their sales potential. By understanding customer behaviour, you can increase your profits.
A leading European provider of proprietary tools for high accuracy pedestrian traffic counting and behavioural analysis deployed by retailers, Synovate Retail Performance monitors in excess of 1.02 billion visits to more than 5,000 retail premises every year in the UK alone. Our suite of pedestrian traffic counting tools enables retailers to reliably measure customer traffic flow on an ongoing hour-by-hour basis as well as to determine in-store 'weather', assess the impact, performance and success of marketing initiatives, and tailor staff levels according to customer demand, rather than to service supply.
By continuing to invest in developing our tools, we create ever more beneficial trading results for our customers and enriched shopping experiences for theirs.
Capture the 'buying opportunities'
Counting customers by measuring footfall means that your decision-making is noticeably more profitable and scientific, whether it's to do with individual promotions, merchandise, staff scheduling, point-of-sale material, window displays, refits, layout or TV advertising. A central source of data guides you towards better results in every aspect of budget spend. Synovate's end-to-end equipment design, manufacture, installation and implementation means that your business questions now attract accurate answers based on knowledge, not guesswork. The valuable patterns that emerge in the data help you keep a closer eye on the most important things. And when you overlay transaction data onto footfall figures you have information you can act on straight away.