Meet the team


  • Larry Crosby
    Ph.D., Chief Loyalty Architect, Synovate Customer Experience
  • Bruce Wells
    CEO of Retail Performance, Mystery Shopping and ViewsCast
  • John Vidmar
    Ph.D., Global Director, Performance Tracking, Synovate Customer Experience
  • Cheryl Rieger
    Ph.D., Global Director of Knowledge and Marketing, Synovate Customer Experience
  • Bruce Corner
    Global Director R&D, Synovate Customer Experience
  • Rob Huijboom
    Global Director, Business Development for ViewsCast
  • Ian Jeffrey
    Global Director Mystery Shopping Operations and Group Client Services Director for Synovate Sub-Saharan Africa
  • Darren Smith
    General Manager, Singapore, and ViewsCast ExpertCoordinator, Synovate UK