Meet the team


  • Larry Crosby
    Ph.D., Chief Loyalty Architect, Synovate Customer Experience
  • Jonathan L. Masland
    Ph.D., Global Director of Practice Growth & Development, Synovate Customer Experience
  • John Vidmar
    Ph.D., Global Director, Performance Tracking, Synovate Customer Experience
  • Cheryl Rieger
    Ph.D., Global Director of Knowledge, Synovate Customer Experience
  • Bruce Corner
    Global Director R&D, Synovate Customer Experience
  • Rob Huijboom
    Global Director, Business Development for ViewsCast
  • Ian Jeffrey
    Sector Director, Sub-Saharan Africa, and Mystery Shopping Thought Leader
  • Darren Smith
    General Manager, Singapore, and ViewsCast ExpertCoordinator, Synovate UK