Bruce Wells — CEO of SPSL, Mystery Shopping and ViewsCast

Bruce Wells is the CEO of SPSL (customer counting), Mystery Shopping and ViewsCast. To this role, Bruce brings over 16 years of telecommunication, technical marketing, international business development, customer satisfaction, software development and off-shoring experience, including 14 years of living in five different countries. His business development, operations background and client relationship management expertise will be invaluable toward integrating these dynamic areas of customer experience management with our research capabilities

Bruce joined Synovate in 2001 as Regional Director based in Malaysia, and later in London as Global Director responsible for the groups world-wide IVR based survey research business. From early 2005 through 2007, he served in the US as Global CIO responsible for all information technology, operational technology and new product development / integration across Synovate.

Prior to joining Synovate, Bruce enjoyed a peripatetic and multifaceted career. After graduating from Baylor University, Bruce spent the first six years of his career working for Motorola in the Cellular Infrastructure Group initially in Japan as a Systems Engineer and later in the Philippines responsible for network switching and technical marketing across Asia Pacific. Following Motorola, Bruce spent five years in the Philippines as the Asia Pacific Managing Director for Innovative Technical Solutions (ITS), a telecom technology development group.

Bruce's secret talent is speaking Japanese. He likes to hang out in sports venues and the 19th hole, but prefers cruising the open road on his 20-year old Honda Goldwing Aspencade. If stranded on a desert island, he would want a mere thousand of his closest friends. And, Bruce is remarkable because he actually has a thousand friends!