By Area of Expertise
By Industry
- International October 2009
Money matters
People have changed a great deal since the global financial crisis hit. Some use more cash, some less. Many use less credit, but there are still many signing up for it. A Synovate survey reveals who's doing and thinking what.
- Emerging Markets
Happy with home-grown
In booming middle class India, brands don't get ahead by being "foreign" or from the "West" – home-grown, or at least adapted, brands are far more likely to appeal to India’s proud professional classes.
- Advertising
Sponsorships on the cheap
While your brand may not have the financial resources to grab yourself a spot on next season’s Manchester United jersey or sign up Kim Clijsters, there is great value to be found in up-and-coming stars and sports that reach your target audience.
- International October 2009
‘Checking out’ global grocery shopping
Most of us do it. Some of us reluctantly, some of us with a sense of anticipation and pleasure. Grocery retailers need to take into account myriad attitudes and approaches and make the experience satisfying for customers.
- Retail September 2009
(No) fear of flying
Unemployment remains high in the United States, with the figure hitting 15.2% in Michigan. And yet, that grim economic situation does not mean folks are resisting the urge to spend money—even on luxuries like balloon rides.
