Change Agent

As we begin 2012, Synovate is now part of Ipsos – the home of researchers and the world’s third largest research brand. It is a big, bold change. And we’re excited! So we’re taking this opportunity to rethink, redesign, and reconfigure the way we connect with you.

In essence, we’re changing. But we’re not going away.

Watch for new and exciting ideas from us in the future. But in the meantime, please subscribe to Ipsos’ series of thought leadership. We’ve got all sorts of great stuff inside, researched and written with your business in mind.

Thank you for subscribing to ChangeAgent. We look forward to connecting with you again in the future.

• January 2012

ChangeAgent is changing

Change is inevitable. But that’s a good thing. As we begin 2012, Synovate is now part of Ipsos – the home of researchers and the world’s third largest research brand. It is a big, bold change. And we’re excited! So we’re taking this opportunity to rethink, redesign, and reconfigure the way we connect with you.
In essence, we’re changing. But we’re not going away.

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• Advertising

November 2011

Brands and the celebrity effect

Brands frequently turn to celebrities for endorsements to help connect consumers with their products and services. But celebrity reputations can change like the wind. So who does America trust?

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• Product Development/Retail

November 2011

Kings of Convenience

Vending machines have been around for ages, but there’s no end to the things they sell, or how they are presented to consumers. The most important part to remember is, convenience conquers all.

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