Market research insights
driving global business

• October 2011

Two for the road

Electric motorcycles are making breakthroughs in speed and distance, but why aren’t we seeing many of them on the road? The convenience, ease and environmentally friendly nature is a thumbs-up, but can they overtake their four-wheel counterparts?

• May 2011

The Emission Mission

Despite the growing concern for the environment, it’s not easy to market green vehicles. The job to increase the public’s perception of going green needs the combined efforts of government, manufacturers and market demands.

• September 2010

Get mobile

The theory of evolution is a simple one: adapt to your environment, or die. Right back when the world was nothing more than a glorified ice-cube, man was able to adapt to his surroundings and survive. We now try to make it in a global business network, and to do this we need to be adaptable and innovative. And this is where a new iPhone webpage for Toyota executives comes in.

• June 2010

Green Lean Machines

Hybrid cars that run on a combination of petrol, electricity and/or bio-fuels are no longer novel. Discover more about this, and other innovations to hit the motor industry this year. The developments may have the power to make the auto industry greener and cleaner.