Healthcare
Cough, cough. When illness hits, we turn to trusted doctors and providers to care for us. But this global industry can be complex, with myriad health plans, a constant stream of new drugs and insurance plans of every type.
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Healthcare
- October 2011
High cost of living
Various factors come into play when countries consider healthcare reform. An overall picture highlights a few factors that countries should take into account.
- June 2011
Sickly Sweet
Public awareness on diabetes needs to be raised en mass, as the age of those getting diagnosed becomes increasingly younger.
- April 2011
Skin deep
From medical tourism to high school graduation, cosmetic surgery – invasive or not – is being embraced by younger and younger people, particularly in Asia.
- November 2010
India: Where to now?
It's easy to have a changing relationship with India – people love its colourful culture and rich heritage but lament about its infrastructure that is struggling to keep up with the country’s rapid economic growth. Find out more about Synovate's research in this area, commissioned by Businessworld magazine.
- August 2010
Obesity: A weight on your mind?
For many countries around the world, summer is in full force. This means lighter clothing and perhaps a holiday involving swimwear of some sort. Weight and body image questions inevitably arise as people prepare to expose the seasonally unexposed and Synovate seeked to find the answers in its third Infact Obesity.
- July 2010
Health comes home
Technology that used to belong only in sports laboratories or doctor’s surgeries is rapidly finding its way into the home. All sorts of affordable, interactive devices are now available to help you monitor your own health and fitness levels from within your own living room or while on your favourite training route.
- June 2010
The right chemistry
After decades of bad press for their attitudes concerning profits over social responsibility, the pharmaceutical industry faces a challenge from within. Is this the change we’ve been waiting for?
- April 2010
Over the counter products: A healthy perspective?
It is no secret that the greatest wealth one can have is their health. Synovate's latest survey on attitudes towards over the counter medications suggests that many of us are more than aware of this.
- June 2009
A matter of taste?
You eat a huge greasy hamburger for lunch then carefully crunch on a few lettuce leaves for dinner. You go for a run and light up that cigarette as you recover. Strange? Not really. Perhaps not ideal behaviour... but it is surprisingly normal.
- June 2009
Chewing the fat
In:fact spoke with two individuals about how they manage their health and what they do well and what they don't, whether it's plenty of exercise but too much smoking or business trips interfering with personal health plans.
- March 2009
Fighting cancer with persistence
Some of the most heralded anti-cancer agents of recent time, like Avastin and Nexavar, are based on the premise of a discovery made in 1971 - though it took time to cement itself, that discovery sparked a major trend.
- June 2008
Bespoke health
Patients are exercising their rights as consumers and taking advantage of the lower costs of health care elsewhere in the world, where procedures are a fraction of what they would pay at home.
- May 2008
Global healthcare survey looks at patient power
From doctors' waiting rooms to 'Dr Google', homeopathy to homemade remedies, healthcare has many different guises around the world. With economic and cultural factors shaping healthcare attitudes and behaviour, this sector can be seen as a microcosm of society.
- January 2008
Fast food addiction, obesity and other weighty issues
From obesity to home gyms, from fast food addiction to herbal supplements, Synovate today released data that shows that across the world people have conflicting attitudes and behaviours when it comes to managing their weight.
- September 2007
Smokers and non-smokers agree
As smoking bans continue to make headlines, findings from Synovate's latest survey show that 80% of respondents in 15 countries are in favour of such bans, primarily because of the positive influence these are perceived to have upon public health.
- April 2007
Biology to the rescue
The incidence of breast cancer is rising but there is good news: deaths from breast cancer are going down. Early detection not only increases the odds of survival, it also puts more tools in the hands of the patient and her doctor.
- April 2007
The brands in your bloodstream
Tylenol, Prozac and Viagra. Chances are you're well aware of these brands whether you have ever needed them or not. And that's the point. The reason we know these drugs is because they are extremely powerful brands.
- November 2006
Silent, but deadly
Hepatitis B is a liver disease that primarily affects Asians. But growing rates of migration and travel may change that. Without increasing awareness, Hepatitis B will continue to kill – silently.
- November 2006
Trials and error
Are drug tests, or the drugs themselves, ever safe? Dave Wong speaks to Synovate Healthcare Group Research Director Dr Stephen Godwin about the profitable but precarious world of drugs and drug testing.
- July 2006
GM Foods: Fright or delight?
Basic familiarity with genetically modified foods varies considerably across markets and, among people familiar with GM foods, opinions are equally diverse, a Synovate study found.
- April 2006
Under the mircroscope
As the pressure mounts to provide even simpler HIV regimens, the focus will shift from one pill once a day to even more convenient regimens. The need will remain, however, for pharmaceutical companies to effectively market the product to doctors.
- April 2006
Healthcare rising
For decades, Europe, North America and Japan have been the key focus of major pharmaceutical companies. But, as pharmaceutical sales slow in the United States and Europe, the industry is looking to fast-growing emerging markets in Asia, Latin America and Eastern Europe.
- March 2006
New markets for health care
Although pharmaceutical companies have focused on Europe, North America and Japan for decades, there is strong evidence that emerging markets such as India, China and Korea offer strong potential for growth as pharmaceutical markets and research sites.
- February 2006
Bird Flu: Ducking the issue?
A Synovate study of 7,040 people in 12 markets found that worries about the threat of bird flu vary considerably across the world. Almost half of Indonesians and Turks have stopped eating chicken as a result of the threat of bird flu.
- December 2005
Selling beauty to men
A Synovate survey of men in the Philippines, China, Hong Kong and Korea found that the pretty boy mindset is pretty strong and might lead to some excellent opportunities for marketers.
- November 2005
Consumers who care
LOHAS, or " lifestyles of health and sustainability" consumers are an enormous and lucrative demographic who care deeply about the social and environmental impact of their choices, whether they are buying health care, cars, or cosmetics.
- November 2005
New media matters for health marketing
Driven largely by limited growth potential for traditional medical care services, hospitals in Korea are keeping in tow by developing specialised services — but marketing these offerings is a healthy challenge.
- September 2005
Puppy love
Health insurance for pets is increasingly being seen as a serious investment, a Synovate study found.
- November 2004
Drug dealers
The targets of prescription drug advertisements are doctors who prescribe them. But marketing is not free, and the costs gets passed on to consumers. How should the industry regulate itself to make sure patients come first?