As we begin 2012, Synovate is now part of Ipsos – the home of researchers and the world’s third largest research brand. It is a big, bold change. And we’re excited! So we’re taking this opportunity to rethink, redesign, and reconfigure the way we connect with you.

In essence, we’re changing. But we’re not going away.

Watch for new and exciting ideas from us in the future. But in the meantime, please subscribe to Ipsos’ series of thought leadership. We’ve got all sorts of great stuff inside, researched and written with your business in mind.

Thank you for subscribing to ChangeAgent. We look forward to connecting with you again in the future.



  • Branding July 2010

A brand new day

After the adoption of International Financial Reporting Standards (IFRS) by countries around the world as a standard accounting language, companies were required to value brands that they own, and to disclose this in their annual financial statements. Now another sea change is here as a new ISO standard (ISO 10668) provides guidance on how companies measure the monetary value of their brands.
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