Economics is (now) about emotion and psychology.
– Robert Shiller, professor of economics at Yale University

Customers must recognise that you stand for something.
– Howard Schultz, CEO of Starbucks

In today’s Internet-enabled world, products will become commodities.
– James Spencer Hall, vice-president of marketing, branding and advertising for Xceed

If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.
– John Stuart, former CEO of Quaker Oats

I think we’ll still be a family restaurant, we’ll be contemporary, we’ll be lifestyle, we won’t be old, we won’t be 60 years old in the view of the consumer.
– Jim Cantalupo, former CEO of McDonald’s

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
– Peter Drucker, American management consultant  

Advertising is a tax for having an unremarkable product.
– Robert Stephens, founder and “chief inspector” of the Geek Squad

I want to work for a company that contributes to, and is part of, the community. I want something not just to invest in – I want something to believe in. 
– Anita Roddick, founder and former CEO of The Body Shop

Steve said he had an idea for a name: Apple Computer. We both tried to think of names that were more suggestive or technological words for the name of the company. The more we thought, the more they all sounded boring compared to Apple. 
– Steve Wozniak, co-founder of Apple Inc

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 
– Jeff Bezos, CEO of Amazon

It’s hard to build a brand, competitively, and tell people what you do as well. 
– Jay Chiat, co-founder of Chiat/Day advertising agency

When your values are clear to you, making decisions becomes easier.
– Roy Disney

The least of things with a meaning is worth more in life than the greatest of things without it. 
– Carl Jung, Swiss psychiatrist