http://www.synovate.com/changeagent/index.php/articles/index/ en tim.chow@ipsos.com Copyright 2012 2012-01-25T21:42:16+00:00 http://www.synovate.com/changeagent/index.php/site/changeagent_is_changing http://www.synovate.com/changeagent/index.php/site/changeagent_is_changing#When:21:42:16Z

]]> As we begin 2012, Synovate is now part of Ipsos – the home of researchers and the world’s third largest research brand. It is a big, bold change. And we’re excited! So we’re taking this opportunity to rethink, redesign, and reconfigure the way we connect with you.

In essence, we’re changing. But we’re not going away. 2012-01-25T21:42:16+00:00 http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect#When:03:15:50Z

]]> Brands frequently turn to celebrities for endorsements to help connect consumers with their products and services. But celebrity reputations can change like the wind. So who does America trust? Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-17T03:15:50+00:00 http://www.synovate.com/changeagent/index.php/site/kings_of_convenience http://www.synovate.com/changeagent/index.php/site/kings_of_convenience#When:10:53:47Z

]]> Vending machines have been around for ages, but there’s no end to the things they sell, or how they are presented to consumers. The most important part to remember is, convenience conquers all. Industry, Retail, 2011-11-16T10:53:47+00:00 http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises#When:10:49:37Z

]]> Social media allows people to share more about the brands they love, or hate. Opinions expressed in social media can build or break a brand, especially if they don’t take the opinions seriously. Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-16T10:49:37+00:00 http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey#When:10:44:51Z

]]> A brand’s life cycle can be like a rollercoaster ride. But don’t fret. Here’s the lowdown on what brands should be asking to pull themselves out of the rut and sustain their relationship with consumers. Area of Expertise, Branding, Communications, Customer Experience, 2011-11-16T10:44:51+00:00 http://www.synovate.com/changeagent/index.php/site/the_customer_is_always_right http://www.synovate.com/changeagent/index.php/site/the_customer_is_always_right#When:13:09:35Z

]]> IT in the business world is looking to harness the intuitive user-friendliness driven by the digital consumer. How can businesses adapt their IT systems to align with today’s digital expectations? Area of Expertise, Communications, Industry, Technology, 2011-10-25T13:09:35+00:00 http://www.synovate.com/changeagent/index.php/site/modern_family http://www.synovate.com/changeagent/index.php/site/modern_family#When:09:14:43Z

]]> For brands to stay ahead of the game, they must communicate to the evolving nature of families. How are they developing different tactics to suit the modern family? Area of Expertise, Branding, 2011-10-25T09:14:43+00:00 http://www.synovate.com/changeagent/index.php/site/high_cost_of_living http://www.synovate.com/changeagent/index.php/site/high_cost_of_living#When:09:13:14Z

]]> Various factors come into play when countries consider healthcare reform. An overall picture highlights a few factors that countries should take into account. Area of Expertise, Emerging Markets, International, Industry, Healthcare, 2011-10-25T09:13:14+00:00 http://www.synovate.com/changeagent/index.php/site/two_for_the_road http://www.synovate.com/changeagent/index.php/site/two_for_the_road#When:08:57:28Z

]]> Electric motorcycles are making breakthroughs in speed and distance, but why aren’t we seeing many of them on the road? The convenience, ease and environmentally friendly nature is a thumbs-up, but can they overtake their four-wheel counterparts? Area of Expertise, Emerging Markets, Industry, Automotive, 2011-10-25T08:57:28+00:00 http://www.synovate.com/changeagent/index.php/site/juicy_gossip_served_fresh http://www.synovate.com/changeagent/index.php/site/juicy_gossip_served_fresh#When:16:56:45Z

]]> Nothing escapes the digital world, especially the latest gossip. What are the differences between going right to the source and browsing through editorialised content? Area of Expertise, Communications, 2011-09-19T16:56:45+00:00