http://www.synovate.com/changeagent/index.php/articles/index/ en tim.chow@ipsos.com Copyright 2012 2012-01-25T21:42:16+00:00 http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect#When:03:15:50Z

]]> Brands frequently turn to celebrities for endorsements to help connect consumers with their products and services. But celebrity reputations can change like the wind. So who does America trust? Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-17T03:15:50+00:00 http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises#When:10:49:37Z

]]> Social media allows people to share more about the brands they love, or hate. Opinions expressed in social media can build or break a brand, especially if they don’t take the opinions seriously. Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-16T10:49:37+00:00 http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey#When:10:44:51Z

]]> A brand’s life cycle can be like a rollercoaster ride. But don’t fret. Here’s the lowdown on what brands should be asking to pull themselves out of the rut and sustain their relationship with consumers. Area of Expertise, Branding, Communications, Customer Experience, 2011-11-16T10:44:51+00:00 http://www.synovate.com/changeagent/index.php/site/modern_family http://www.synovate.com/changeagent/index.php/site/modern_family#When:09:14:43Z

]]> For brands to stay ahead of the game, they must communicate to the evolving nature of families. How are they developing different tactics to suit the modern family? Area of Expertise, Branding, 2011-10-25T09:14:43+00:00 http://www.synovate.com/changeagent/index.php/site/getting_it_just_right http://www.synovate.com/changeagent/index.php/site/getting_it_just_right#When:11:07:35Z

]]> After Twitter and Facebook got all your friends and family hooked, it wasn’t long before brands decided to share this space too. But are all social media strategies good for brands? And can social media backfire when brands go over the top with it? Area of Expertise, Branding, Communications, 2011-08-17T11:07:35+00:00 http://www.synovate.com/changeagent/index.php/site/evolution_of_a_logo http://www.synovate.com/changeagent/index.php/site/evolution_of_a_logo#When:11:02:48Z

]]> Brands and their logos change to keep up with the times, but how can they know which changes are necessary and which may end up causing permanent damage? Area of Expertise, Branding, 2011-08-17T11:02:48+00:00 http://www.synovate.com/changeagent/index.php/site/the_brand_game http://www.synovate.com/changeagent/index.php/site/the_brand_game#When:16:12:49Z

]]> Our love of sports leads brands to build a symbiotic relationship with sporting events in the hope that people will channel some of their fanaticism to the brands supporting the events. Area of Expertise, Branding, International, Industry, Advertising, 2011-07-27T16:12:49+00:00 http://www.synovate.com/changeagent/index.php/site/social_networking_russia http://www.synovate.com/changeagent/index.php/site/social_networking_russia#When:07:43:06Z

]]> Global social networks may be leading the way in developed countries, but they are still coming to terms with how to enlarge their user base in emerging markets. Area of Expertise, Branding, Communications, Emerging Markets, 2011-06-09T07:43:06+00:00 http://www.synovate.com/changeagent/index.php/site/humanitarian_brands http://www.synovate.com/changeagent/index.php/site/humanitarian_brands#When:05:48:05Z

]]> When deadly natural disasters hit home these days, brands are expected to pull their weight with non-government organizations in raising funds for relief efforts. Is social responsibility their ultimate goal and do consumers believe in the good doer brand? Area of Expertise, Branding, 2011-06-09T05:48:05+00:00 http://www.synovate.com/changeagent/index.php/site/reds_in_the_black http://www.synovate.com/changeagent/index.php/site/reds_in_the_black#When:08:17:47Z

]]> Though wine used to be exclusive, it now has an open door policy as Chinese investors gain interest. What is spurring the Chinese to buy wine by the barrel? Area of Expertise, Branding, Industry, Luxury Goods, 2011-05-12T08:17:47+00:00