http://www.synovate.com/changeagent/index.php/articles/index/ en tim.chow@ipsos.com Copyright 2012 2012-01-25T21:42:16+00:00 http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect http://www.synovate.com/changeagent/index.php/site/brands_and_the_celebrity_effect#When:03:15:50Z

]]> Brands frequently turn to celebrities for endorsements to help connect consumers with their products and services. But celebrity reputations can change like the wind. So who does America trust? Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-17T03:15:50+00:00 http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises http://www.synovate.com/changeagent/index.php/site/social_media_helps_keep_marketing_promises#When:10:49:37Z

]]> Social media allows people to share more about the brands they love, or hate. Opinions expressed in social media can build or break a brand, especially if they don’t take the opinions seriously. Area of Expertise, Branding, Communications, Industry, Advertising, 2011-11-16T10:49:37+00:00 http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey#When:10:44:51Z

]]> A brand’s life cycle can be like a rollercoaster ride. But don’t fret. Here’s the lowdown on what brands should be asking to pull themselves out of the rut and sustain their relationship with consumers. Area of Expertise, Branding, Communications, Customer Experience, 2011-11-16T10:44:51+00:00 http://www.synovate.com/changeagent/index.php/site/the_customer_is_always_right http://www.synovate.com/changeagent/index.php/site/the_customer_is_always_right#When:13:09:35Z

]]> IT in the business world is looking to harness the intuitive user-friendliness driven by the digital consumer. How can businesses adapt their IT systems to align with today’s digital expectations? Area of Expertise, Communications, Industry, Technology, 2011-10-25T13:09:35+00:00 http://www.synovate.com/changeagent/index.php/site/juicy_gossip_served_fresh http://www.synovate.com/changeagent/index.php/site/juicy_gossip_served_fresh#When:16:56:45Z

]]> Nothing escapes the digital world, especially the latest gossip. What are the differences between going right to the source and browsing through editorialised content? Area of Expertise, Communications, 2011-09-19T16:56:45+00:00 http://www.synovate.com/changeagent/index.php/site/getting_it_just_right http://www.synovate.com/changeagent/index.php/site/getting_it_just_right#When:11:07:35Z

]]> After Twitter and Facebook got all your friends and family hooked, it wasn’t long before brands decided to share this space too. But are all social media strategies good for brands? And can social media backfire when brands go over the top with it? Area of Expertise, Branding, Communications, 2011-08-17T11:07:35+00:00 http://www.synovate.com/changeagent/index.php/site/the_revolution_will_not_be_televised http://www.synovate.com/changeagent/index.php/site/the_revolution_will_not_be_televised#When:10:52:00Z

]]> The call for changes in the Middle East reached a breaking point earlier this year as the public – both young and old – took to the streets and demanded rulers step down. This could not have been achieved without the help of social media. Area of Expertise, Communications, International, 2011-08-17T10:52:00+00:00 http://www.synovate.com/changeagent/index.php/site/heads_in_the_cloud http://www.synovate.com/changeagent/index.php/site/heads_in_the_cloud#When:09:12:12Z

]]> Cloud computing looms over the digital world, and looks set to become a big part of our lives, both in business and pleasure. So how does it work, and does it offer a silver lining? Area of Expertise, Communications, Industry, Technology, 2011-08-16T09:12:12+00:00 http://www.synovate.com/changeagent/index.php/site/social_networking_russia http://www.synovate.com/changeagent/index.php/site/social_networking_russia#When:07:43:06Z

]]> Global social networks may be leading the way in developed countries, but they are still coming to terms with how to enlarge their user base in emerging markets. Area of Expertise, Branding, Communications, Emerging Markets, 2011-06-09T07:43:06+00:00 http://www.synovate.com/changeagent/index.php/site/cosmetic_changes http://www.synovate.com/changeagent/index.php/site/cosmetic_changes#When:15:11:11Z

]]> As environmental concerns become more and more mainstream, the cosmetics market is showing some interesting new trends. Now, some of the fashion industry’s biggest names are taking the initiative by going green. Area of Expertise, Communications, International, Industry, Retail, 2011-02-26T15:11:11+00:00