http://www.synovate.com/changeagent/index.php/articles/index/ en tim.chow@ipsos.com Copyright 2012 2012-01-25T21:42:16+00:00 http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey http://www.synovate.com/changeagent/index.php/site/love_honour_and_obey#When:10:44:51Z

]]> A brand’s life cycle can be like a rollercoaster ride. But don’t fret. Here’s the lowdown on what brands should be asking to pull themselves out of the rut and sustain their relationship with consumers. Area of Expertise, Branding, Communications, Customer Experience, 2011-11-16T10:44:51+00:00 http://www.synovate.com/changeagent/index.php/site/winning_credit_card_share_of_wallet_in_china1 http://www.synovate.com/changeagent/index.php/site/winning_credit_card_share_of_wallet_in_china1#When:16:00:11Z

]]> The proliferation of credit card usage in China shows what banks need to do to continue the trend. As consumers become more sophisticated, their demands for banks improve related customer services will need to be satisfied. Area of Expertise, Customer Experience, Emerging Markets, Industry, Financial Services, 2011-07-27T16:00:11+00:00 http://www.synovate.com/changeagent/index.php/site/to_click_or_not_to_click http://www.synovate.com/changeagent/index.php/site/to_click_or_not_to_click#When:07:18:43Z

]]> What is so appealing about tablets versus newspapers? Looking at the daily conveniences that tablets can offer, one wonders what the print industry should take note of in order to prevent being pushed into early retirement. Area of Expertise, Customer Experience, Industry, Technology, 2011-06-09T07:18:43+00:00 http://www.synovate.com/changeagent/index.php/site/made_in_china http://www.synovate.com/changeagent/index.php/site/made_in_china#When:07:41:29Z

]]> Previously known for mass production of cheap goods that are sold in Walmart and other megastores, China no longer needs to imitate. Revamps on local goods are making foreign brands take a deeper look as the competition gets fierce. Area of Expertise, Branding, Customer Experience, Emerging Markets, 2011-05-12T07:41:29+00:00 http://www.synovate.com/changeagent/index.php/site/obsolete_power http://www.synovate.com/changeagent/index.php/site/obsolete_power#When:07:34:45Z

]]> In today’s tech crazed world, planned obsolescence (deciding when a product will become obsolete to make way for the new) has become the norm for most of today’s gadgetry. However, instead of simply pushing out the old, this is bringing continuous improvements and new experiences for the ever-demanding consumer. Area of Expertise, Customer Experience, Product Development, Industry, Technology, 2011-05-12T07:34:45+00:00 http://www.synovate.com/changeagent/index.php/site/the_fog_of_blogs http://www.synovate.com/changeagent/index.php/site/the_fog_of_blogs#When:06:57:19Z

]]> As with many things in the online world, the rules of brand blogging are hazy at best. Independent bloggers who are not paid could be the balancing intermediary between consumers and brands in disseminating information. And brands must tread carefully when dealing with expressive bloggers. Area of Expertise, Branding, Customer Experience, 2011-04-26T06:57:19+00:00 http://www.synovate.com/changeagent/index.php/site/to_err_is_human_to_forgive_depends http://www.synovate.com/changeagent/index.php/site/to_err_is_human_to_forgive_depends#When:20:48:45Z

]]> Brands vie for customer loyalty. But expectations vary depending on the nature of the brand. What status do brands hold in our minds? We look at how brand personalities affect the relationships they build with customers. Area of Expertise, Branding, Customer Experience, Industry, 2011-03-21T20:48:45+00:00 http://www.synovate.com/changeagent/index.php/site/how_should_government_get_its_groove_back http://www.synovate.com/changeagent/index.php/site/how_should_government_get_its_groove_back#When:19:25:30Z

]]> Governments have not benefited from recent advances in customer experience research that have improved products and services in the business world; rather, they still embrace a paradigm where customer satisfaction is the ultimate measure. Area of Expertise, Branding, Customer Experience, 2011-03-21T19:25:30+00:00 http://www.synovate.com/changeagent/index.php/site/are_the_kids_alright_online http://www.synovate.com/changeagent/index.php/site/are_the_kids_alright_online#When:18:52:00Z

]]> The internet is fast becoming an indispensible part of young people’s lives, but the threats – and temptations – for children online are numerous, and it takes a concerted effort from different sources, along with technological help, to ensure that they are protected from the myriad dangers that lurk there. Area of Expertise, Customer Experience, 2011-03-21T18:52:00+00:00 http://www.synovate.com/changeagent/index.php/site/the_social_network http://www.synovate.com/changeagent/index.php/site/the_social_network#When:08:07:15Z

]]> Building and maintaining relationships on one (or many) social networks is about more than the size of your friends list. To keep a relationship going, brands have to hand control to the consumer. Area of Expertise, Customer Experience, Industry, Technology, 2011-01-29T08:07:15+00:00