Customer Experience News

Synovate Customer Experience Joins Customer Experience Professionals Association As Founding Corporate Member

Synovate Customer Experience announced in late July that it has joined the Customer Experience Professionals Association (CXPA) as a Founding Corporate Member. Synovate joins the association as the only top 10 global research firm which is a founding member. The CXPA is a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.

"Synovate Customer Experience is committed to helping our clients continuously improve their customer experiences globally and thereby growing their businesses," said John Carroll III, Global Head of Synovate Customer Experience. "Joining the CXPA as a Founding Corporate Member offers tremendous opportunity to share insights with some of the brightest minds in the industry and work together to make significant advancements to the practice of customer experience management-ultimately benefiting our clients."

The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.

Governed by a Board of Directors to be drawn from its membership, the CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair - pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future. "We greatly appreciate the commitment that Synovate Customer Experience is making to the Customer Experience Professionals Association as demonstrated by being a Founding Corporate Member," said Temkin.

About CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, and Vivisimo, and Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit CXPA.org.

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