Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

Current issue

July 2010
Obesity: A weight on your mind?

For many countries around the world, summer is in full force. This means lighter clothing and perhaps a holiday involving swimwear of some sort. Along with an eagerly awaited summer comes a raft of body issues and a flurry of wardrobe quandaries: Do last year's shorts still fit? How do I look in a swimsuit? Is this t-shirt too small? Weight and body image questions inevitably arise as people prepare to expose the seasonally unexposed.