Synovate In:fact —
is now part of Change Agent Online

Change Agent Online is a monthly e-magazine covering the latest global research findings, consumer trends and business insights from around the world.

Past issues

November 2010
Consumer confidence higher in warmer countries, regardless of current economic situation

As the economy continues to stabilise, at least to some extent, in much of the world, are consumers' feelings following suit? According to Synovate's Consumer Mood Index, part of its ongoing Global Trends study, there are still vast differences in the way that those surveyed view their own and their country's financial future. Interestingly, those surveyed in countries with warmer climates, including those in Latin America as well as Spain, show much more optimism towards the future than colder climates - despite their and their country's actual economic situation.