Synovate In:fact —
a first look at just-in research findings

In:fact readers are among the first to learn the latest findings from global market research leader Synovate.

In:fact delivers intriguing new facts and findings about consumers and markets directly to the desktops of people with a bona-fide interest in marketing research.

Synovate In:fact is usually compiled from large scale global surveys of well over 10,000 respondents. Many of the findings that emerge are published for the first time in In:fact.

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Current issue

May 2010
Climate change concern remains high across the globe, says Synovate and Deutsche Welle global study

Climate change. Global warming. Greenhouse effect. Whatever the terms used, over the past few years the world has become used to hearing about it on a regular basis. Whether people believe climate change will have devastating long term effects on the planet or not, it's a global issue fraught with emotions, and one that's not going away. Environmentally conscious consumers - no longer the small niche market it once was - are using their spending power to support earth-friendly products, whilst companies and governments around the globe have received the message loud and clear.