November 2009
Global media survey: DigitALL in sight

It's a fascinating time to be a marketer. Determining where and when you can engage your potential customers has never been more challenging. Or more fun. Do you join the social media zeitgeist or dabble around the edges in a wait-and-see stance? Is your brand best served by TV, print or radio? And what about the mobile platform? It's enough to do your head in but of course the answer is all wrapped up with targeting and ROI, the same as it has always been. To do that well, you simply need to understand your audience... what they like and where their lives intersect with media and brands. Synovate asked more than 8,600 people across 11 markets for their thoughts on media and advertising.

September 2009
Mobiles 'remote control for life': Global survey

Remember a world without the mobile phone? Me neither. These small-but-powerful devices are so ubiquitous that by last year, more human beings owned one than did not. Mobile Intelligence expects that figure to leap to 70% of all people by the end of 2010. This sheer volume, coupled with enormous marketing potential that is just starting to be realised, means that marketers need to understand as much as possible about how people use their phones, how they feel about them - and what they want more of. Synovate surveyed over 8,000 mobile phone owners across 11 markets to find out.

June 2009
Global survey: Is 'green' set to drive the car industry?

Picture this. A crowded street full of bars and restaurants, gorgeous and wealthy people spilling out of drinking establishments and onto the footpaths. Suddenly the sound of a throaty engine rises above the pumping music and street noise, a prelude to the gobsmackingly powerful, tangerine sports car that pulls up. It's quite simply beautiful. Every single conversation stops. Laughter trails off. And every single head turns.