April 2009
Global survey 'checks out' hotels'

Ask any regular traveller and you can almost guarantee they will have a hotel-from-hell story and (hopefully) a hotel-from-heaven counterpart. Whether you are travelling for pleasure or business, the place where you park your head at night can make or break the experience. So what matters? Does a hotel need a spa? Toiletries (to take!)? The latest technology? A green policy? How do people decide where they will lay their heads? Synovate asked over 6,300 people across 10 countries to find out.