Recent issues of Synovate In:fact
If you'd like more information about any of the below In:fact issues, please contact us.
February 2008
Revealing consumers' jeans joys and denim blues...
Originally, jeans were sturdy, practical items made to withstand hard work and wear and tear. These days they are near-ubiquitous global fashion items, found in most wardrobes of the world and capable of inspiring anything from a quiet love of comfortable 'old favourites' all the wa through to long searches for the perfect pair and tear-your-hair-out trips to the fitting room.
Emerging markets are all about big numbers and big opportunities. Not a day goes by without press articles about China's 1.3 billion consumers, the new affluent in Russia, India's enormous emerging middle class and countless other such opportunities for your brand. That's all very well, but numbers are just numbers unless you know what they really mean about people.
