Women of the world... material girls or money managers?
No matter where in this world you are from, the traditional way of managing family finances
is: man as breadwinner, woman as homemaker. And all you independent ladies out there, before
you get het up, note the word "traditional".
While tradition still guides many families, these days there are as many ways to manage money
as there are households. Single parents; dual incomes; childfree; and large, multi-generation
families... the modern family is much harder to define.
So what roles do women around the world play in their household finances? Do they feel in
control of their own cash? How many women believe they are financially independent? Are women
better with money than men? Synovate asked nearly 4,500 women (and a few men) across 12 countries
what they thought.
Why women?
A woman meets a man, falls in love, moves in, gets married, has kids (not necessarily
in that order) and it all falls apart. It's not until this moment that she realises
just how dependent she is on her partner's money.
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Sisters doing it for themselves
It's not many decades since women started entering the workforce en masse and, to varying
degrees, some aspects of gender equality remain unaddressed in every country of the world.
Yet the survey found that nearly six in ten (58%) women across 12 diverse countries believe
themselves to be financially independent.
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Breadwinning broads or ladies who lunch?
Of course one woman's financial independence may be another's servitude. The survey also
asked women to choose what the term 'financial independence' meant to them, with the
top-ranked answer all about not relying on a husband or partner for money.
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Man the head of the house?
The strong matriarch played by Lainie Kazan in 'My Big Fat Greek Wedding' voiced: "Let me tell
you something, Toula. The man is the head, but the woman is the neck. And she can turn the head
any way she wants." Out on a limb? (If you will forgive the pun.) Perhaps. But this is undoubtedly
how some homes are run! The survey also explored men's and women's attitudes about male roles in
household finance.
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Miss Responsible meet Lady Luck
Just over half of all respondents (both men and women) agreed that 'women are more responsible
with money than men'. Perhaps not surprisingly there is a significant difference across
gender - 61% of women think the fairer sex is more responsible but only 40% of men agree.
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Credit where it's due
How people feel about credit tends to evolve as credit card use matures in a country
(or becomes more immature if they are used willy nilly!). Overall, 42% of our female
respondents use part of their monthly income on credit cards.
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About the Synovate Women's Financial Independence global survey
The In:fact survey on women's financial independence was conducted in December 2008 across 12
markets and nearly 4,500 female respondents. Some questions were also posed to around 4,500 men.
Synovate asked respondents about their financial independence; what the term means to them;
looked at which financial instruments they might use; explored ways women choose to further
their financial independence; as well as attitudes to the roles of men and women when it comes
to managing money.
The markets covered by the survey are Australia, Brazil, Bulgaria, Canada, France, Indonesia,
Malaysia, Mexico, the Netherlands, South Africa, the United Kingdom (UK) and the United States
of America (US).