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One in ten will only book green
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Be our guest
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58% want something
new every time
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Global survey "checks out" hotels
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Half of all American hotel guests are taking toiletries,
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no questions asked
Some like it "old school"
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39% like it steamy
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Ask any regular traveller and you can almost guarantee they will have a hotel-from-hell story and
(hopefully) a hotel-from-heaven counterpart. Whether you are travelling for pleasure or business,
the place where you park your head at night can make or break the experience.
So what matters? Does a hotel need a spa? Toiletries (to take!)? The latest technology? A green
policy? How do people decide where they will lay their heads? Synovate asked over 6,300 people across
10 countries to find out.
The chosen one (hotel, that is)
With so much choice and a mind-boggling amount of information out there, how does
a traveller find the hotel that suits them best?
Most people (46%) do a little research, finding a few comparable choices and selecting the most suitable. But one in ten (10%)
simply choose the first ok one that they find. >>MORE
A room with a... PC?
Technology is not only the way many people find their hotels, it can now be make or break
for whether a hotel is chosen. Taking your work with you, or even enjoying an on-the-road iPod dock –
is more and more vital to more and more people. >>MORE
The green scene
A hotel's green credentials are also becoming more important to its guests. The Synovate survey asked
potential guests to choose a statement that best described their feelings about all-things-green
in their home away from home. >>MORE
Experience the suite life
Even the most travel weary road warrior can still get a frisson of excitement
from a spectacular hotel experience. Of course there is a flip side too and hotels
need to rigorously manage the experience from start to finish.
>>MORE
Stealing beauty
Some guests arrive at a hotel, dump their bags and make a beeline for the bathroom to check
out the nature and breadth of the toiletry samples. (No, not me. Honest.) And it turns out
that this is not so unusual - half of all American hotel guests are taking toiletries, no questions asked.
>>MORE
About the Survey
Numbers of people surveyed
BR
1000
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CA
1000
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FR
600
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HK
500
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ID
600
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JP
1000
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MY
600
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NL
900
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UAE
600
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US
800
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This In:fact survey on hotels was conducted online, via telephone and face-to-face in January 2009
across ten markets – Brazil (BR), Canada (CA), France (FR), Hong Kong (HK), Indonesia(ID),
Japan (JP), Malaysia (MY) , the Netherlands (NL), the United Arab Emirates (UAE) and the United States
of America (US). It covered over 7,600 respondents, 6,350 of whom stay in hotels.
Most questions were addressed to those who stay in hotels only. We believe in our subscribers'
privacy rights. The data you provide us will not be shared with third parties.
Martin Dishman
Managing Director of The One Hotel Group
Siem Reap, Cambodia
