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Bite-size research for hungry minds July 2010

Free reports on the world's 'hotspots'

A couple of years ago Synovate launched Hotspots, a series of short publications that offer insight into markets around the world. We've sold hundreds of these reports at $120 each. Now we're making them available to you - marketers, brand owners, product managers, manufacturers, market researchers - for free!

Each report offers key market insights that help you understand that country's population and culture, the dos and don'ts of research in that market, along with valuable statistical data, drawn from proprietary Synovate surveys and public sources. For manufacturers and marketers, these booklets offer insight into the world's markets and how to do business in them.

We have offices in over 60 countries (conducting research in over 130) and have Hotspots reports for over 30 of these. Click here to see the list of markets and register for your free reports.


  MAIN  

About the Survey

This Synovate survey was conducted with 13,155 people across 19 countries - Argentina, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, India, Indonesia, Korea, Netherlands, Russia, Romania, Saudi Arabia, Singapore, Turkey, UK and US. For more details on the survey, including the questionnaire, methodologies used and sample sizes for each market please click here.


About Synovate

Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our 'biggest small company' approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes.



Numbers of surveyed

AR
300
BR
1500
CA
1000
CL
500
CN
1002
CO
480
DK
478
EG
322
IN
500
ID
500
KR
500
NL
1125
RU
1200
RO
1500
SA
538
SG
500
TR
500
UK
500
US
500

 
 
Sections

Tipping the scales, or not?

A moment on the lips, a lifetime on the hips

Piling on the pounds: Quick fixes, fad diets or a lifetime of calorie counting?

Feeling good

A matter of taste

A weighty issue: Who to blame?

Obesity: Child's play

Extra! Extra!



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