Books & Reports
Global Trends Program
We have recently launched the first wave of our Global Trends Program: a quantitative global research approach to help you to understand people across the world today so that you can implement the best business strategies for the future.
This program is not intended to tell managers what to do with their brands. Instead, it provides them with a clear and organised picture of how consumers across the world are grouped around common expectations and beliefs, based on their own cultural values, information that is highly valuable when creating products for and marketing to them.
Hotspots reports
A couple of years ago we launched Hotspots, a series of short publications that offer insight into markets around the world. We've sold hundreds of these reports at $120 each. Now we're making them available to you – marketers, brand owners, product managers, manufacturers, market researchers – for free!
Each report offers key market insights that help you understand that country's population and culture, the dos and don'ts of research in that market, along with valuable statistical data, drawn from proprietary Synovate surveys and public sources. For manufacturers and marketers, these booklets offer insight into the world's markets and how to do business in them.
2010 U.S. Diversity Markets Report
The U.S. multicultural population continues to grow, which is changing the face of the American consumer. Get the latest Diversity data and insights with the 14th edition of Synovate's U.S. Diversity Markets Report, now 30% off!
The 2010 U.S. Diversity Markets Report, published every other year, includes primary research data and analysis of the major U.S. ethnic groups, as well as an in-depth analysis of the geo-demographics of acculturation and an in-depth analysis of the complex interplay of language and media among Hispanics. The Report also includes detailed demographics and market profiles for the top 79 DMAs in the U.S.
New this year is The Diversity Shopper Insights Report. This report examines the Shopping Styles and Path to Purchase through the lens of the Hispanic and African-American shopper.
Synovate has developed a proprietary Shopping Styles Segmentation, which identified four distinct shopping styles: Functional Planners, Preference Planners, System Beaters and Explorers. In the Diversity Shopper Insights Report, we'll be comparing shopping styles across 12 categories, including breakfast cereal, coffee / tea, pet food, condiments, crackers, salted snacks, carbonated soft drinks, shampoo / conditioner, toothpaste, analgesics, dishwashing liquid, and laundry detergent among Hispanics vs. African Americans vs. the General Market. We'll also be looking at the degree to which the decision to purchase is being made in store using our Find / Decide analysis and, on a category basis, how decision making differs among ethnic shoppers vs. general market.
Download the free 2010 U.S Diversity Markets Report Snapshot (PDF, 1.2 Mb) »
The 2008 edition of the U.S. Diversity Markets Report can be purchased here.
2006 China Digital Life Report
The 2006 China Digital Life report is the second edition of a large-scale analysis of the flat screen TV and home digital products market in China. It looks at consumption trends - now, and the possibilities for the future.
Jointly conducted by Taiwan's leading industry body the Market Intelligence Center (MIC), Institute for Information Industry and Synovate, this comprehensive report covers major first and second tier Chinese cities - namely Beijing, Shanghai, Guangzhou, Chengdu and Shengyang.
MIC is considered an authority and an IT industry leader in Eastern Asia. Through this book and its accompanying events, MIC's aim is to provide a forum for business leaders to learn about and discuss information technology issues.
The report contains two parts. Part One is a consumer demand analysis of flat TVs presented by MIC. Part Two is an overview of acceptance and future demand of home digital products presented by Synovate.
Global Contact Centre Benchmarking report
In today's increasingly global industry, contact centres face growing pressures to meet rising customer service expectations, performance targets and delivery expectations - all within constrained budgets.
The 2005 Global Contact Centre Benchmarking survey provides organisations with the opportunity to see how their contact centres measure up against global, regional and industry performance standards, understand the latest industry trends and see how different contact centres are responding to today's challenges.
The February 2005 edition is the seventh in a series of the industry-renowned benchmarking reports.
The report has balanced global and industry representation from over 165 participating contact centres located across 24 countries, and five continents, and is an invaluable reference for all contact centre professionals.
Synovate has been conducting the Global Contact Centre Benchmarking research for many years.
Dimension Data is our partner in producing the report, since they have extensive expertise and insight into the contact centre industry globally, and the report is published under the auspices of Merchants, a leading contact centre solutions company in Europe.
China Olympics Week One
What's red, fluffy and selling like hotcakes in China?
Fuwa fever has gripped China and the red Olympic mascot (known as a Fuwa), Huanhuan, is easily the most popular one among the Chinese people. How do we know this? We asked! Of course the finding makes sense because red is highly symbolic in China... both as a lucky colour and representing China itself.
During the first week of the Games, Synovate spoke with 500 urban Chinese (overnight!) to get a glimpse into their Olympic thoughts and behaviour... please see the attached report for some fast facts.
China Olympics Wrap Up
Chinese consumers tell of greatest Olympic moments, best sports and Gold medal sponsorship efforts
The party's over. Everyone has gone home. And the world's greatest sporting festival has drawn to a close for another four years. Which of course leaves the question... what impact did it have on China's people?
Synovate conducted an online survey among urban Chinese the moment the Olympic flame was extinguished in the Bird's Nest Stadium. More than five hundred people responded in under seven hours (our very own Olympic record!) and told us what their best sporting moment was, best non-sporting moment, favourite sport, most memorable sponsor, their view of the most important legacy of the Games and a whole host of other things as well.
Please click on the below reports for an overview of all-things-Olympic.
Colour and Emotion - Synovate Censydiam
This book on colour is not really about colour.
It is not a book about the physics of colour, the so-called colour order systems, though it does briefly outline the landmark theories in the history of our understanding of how colour works - from the ideas of the ancient Greek philosophers and scientists to the theories of Johannes Itten and the Bauhaus movement.
It also tells you, in brief, what colour is and of the contemporary models as you see them on your computer and television screens.
This is not a book about the psychology of colour either, in the sense of the effect of colour on the human mind, though it does discuss at length the symbolism of colours in different cultures.
By following the path of linguistics, the observations within reveal how colour is as much a question of linguistic signs, and the interplay between signifiers and the signified, as of physics.
Our ultimate aim is to tell you how and why colour can help you sell.
